Bella Rosa Coffee Co.
Contact: Jon Bixler
Address: 5491 Skylane Blvd, Ste 140, Santa Rosa, CA 95403 , ,
Email Address:
Phone: 707-542-6220
About Us
Local Coffee Roaster specializing in Organic, Fair Trade and Shade Grown Coffees.

We believe in sustainability. We roast only 100% organically certified, non-GMO coffees from Central and South America, Asia and Africa. We strive to purchase only shade grown coffees as this is the most sustainable method of coffee production. We prefer to purchase only Fair Trade Certified Coffees. Our farmer partners must be committed to preserving their culture and bettering the lives of their farmer members.

Our coffee beans from Chiapas, Mexico come from an organic co-operative formed over 20 years ago by 5 tribes of indigenous Mayan Indians concerned about soil degradation, contamination and erosion. In the 20 years since organic certification, these farmers have accomplished much for their people. They have built a hospital, a school and a state-of-the art milling facility to process their coffees. They created a women's center and formed a lending institution to help their entrepreneurs start-up. They've stemmed the flow of their young people migrating from their small town to the bigger cities looking for employment. The members of this co-op earn three times what other coffee farmers earn.

Our Ethiopian coffee beans are also special. Amaro Gayo is grown under the strict supervision of Asnakech Thomas, Ethiopia's only female coffee miller/exporter. Ms. Thomas returned to her native homeland with the single goal of improving coffee quality at her mill and within the community at large. Producing ecological coffee, giving jobs mainly to women and informing traditional communities about HIV and AIDS – her coffee conquers slowly the European and North American market... and she gives courage to women in Africa.

Part of what makes Bella Rosa Coffees so special is the roasting equipment that we use. Our style of roasting is singularly unique. We don't drum roast. Rather, we've designed and built our own roasters which use convection rather than conduction to roast coffee.

Our newest roaster, the Greenfield Model 64, can perfectly roast up to 120 pounds of coffee in twelve minutes flat. Our equipment is virtually maintenance free, doesn't pollute, and is among the most efficient coffee roasters in the world. It is capable of duplicating roasts with an extremely high degree of repeatability and does not require a dedicated operator. It is a fully automated marvel of modern engineering.

The addition of this roaster to our production department gives us just over one million pounds per year roasting capacity. Our focus is solidly on wholesale. We are certified as an Organic Food Processor by the State of California and Global Culture. We hold certifications for food safety as described by the US Department of Agriculture's Good Manufacturing Practices (GMP) and the US Food and Drug Administration's Harmonization Food Safety Standard (HFSS).

We are very proud of our new composite cans. They are made entirely in the USA of 100% post consumer recycled content. They are 66% lighter than a comparably sized steel can and took 46% less energy to manufacture.

Many of our retail partners offer a discount when customers refill these cans from our bulk coffee bins. Use of these cans will prevent the disposal of 10 to 15 thousand single use bags each year in our landfills.

We take conservation seriously. We have eliminated the use of cardboard in our manufacturing process. Our lighting in the production facility and our cafe is LED and uses a fraction of the energy of conventional lighting.